Developer · Architect · Consultant

I design,build, and shipthings that work.

Twenty years of enterprise engineering, run at founder speed. One person, the whole path — discovery through production.

Next.jsReactTypeScriptTailwind CSSshadcn/uiNode.jsPostgreSQLNeon DBUpstashPrismaVercelResendClaude APIDocker
What I do

Hire one engineer,
not a handoff chain.

Every engagement runs through the same person who scoped it, designed it, and deployed it. Nothing gets lost in translation because there is no translation.

Build

Web development

Fast, accessible sites and web apps on a modern stack — measured against real performance budgets, not vibes.

Build

Custom software

Dashboards, SaaS platforms, and internal tools that hold up when the data gets messy and the user count grows.

Build

AI-powered products

LLM pipelines and computer vision built into the product, not bolted onto it. Evaluated, monitored, and cost-aware.

Design

UI/UX & design systems

Interfaces that convert, from wireframe to pixel-perfect build — with a token system your next developer can extend.

Build

Automation & integrations

Connect the tools you already pay for. Cut the copy-paste work that quietly eats a workday every week.

Build

HIPAA-compliant systems

Healthcare software built to regulatory standards, with audit trails, encrypted pipelines, and BAA-ready infrastructure.

Advise

Fractional CTO

Tech strategy, stack selection, and architecture guidance for teams growing faster than their engineering org.

Advise

MVP & startup consulting

Define the scope, cut the scope creep, ship the thing. I'll tell you which half of the roadmap to delete.

Advise

Architecture review

An outside read on your data model, API boundaries, and stack decisions before they become a rewrite.

01–04 · How I work

From idea to production.

A sequence refined over twenty years of enterprise delivery. Predictable, transparent, and built for outcomes you can measure.

  1. Discovery

    A deep read on your business goals, existing systems, and constraints. I ask the questions most developers skip — so the solution actually fits.

    • Requirements scoping
    • Technical audit
    • Architecture planning
    • Timeline & milestones
  2. Architecture

    Data models, API contracts, and system boundaries get designed before a line of code is written. That's how you avoid the costly rewrite.

    • Data modeling
    • API design
    • Stack selection
    • Security planning
  3. Build

    Rapid iteration with weekly previews. You see real progress every week — not a months-long black box. Every feature ships tested.

    • Weekly builds
    • CI/CD pipeline
    • Code reviews
    • Performance budgets
  4. Launch

    Zero-downtime deployment with monitoring, error tracking, and a handoff doc. I stay available after launch for whatever comes up.

    • Vercel deployment
    • Monitoring setup
    • Handoff documentation
    • Post-launch support
Featured work

Color is earned.

Everything on this site is grayscale until it ships. These shipped.
LiveSaaS platformOwn product

RoofMarshal

AI-powered roofing CRM

A cockpit-grade CRM built for roofing contractors. Leads, jobs, crews, and revenue pipelines in one place, with AI-assisted insights that cut the busywork between a knock and a signed contract.

  • Next.js
  • React
  • PostgreSQL
  • Claude API
  • Multi-tenant
RoofMarshal● Live
$248K
Revenue
47
Active jobs
12
Crews
JOB-082Hernandez Re-RoofIn progress
JOB-081Park Ave RepairScheduled
BetaMeasurementOwn product

AirRecon

Aerial roof measurement · EagleView + Google

Instant roof estimates from aerial imagery. EagleView and Google integrations return accurate measurements in seconds, so a contractor can quote a roof without ever putting a ladder against the house.

  • EagleView API
  • Google Maps
  • Estimation engine
  • SaaS
AirReconEagleView · Google
2,340 SQ FTEagleView · 4in/px
$14,200 – $16,800
Instant estimate · ready ↗
Client builds
ProGuardGAF Master Elite
38' 4"Satellite · Chandler, AZ
$9,850 – $12,400
Instant estimate · < 60 sec
LiveLead gen

ProGuard Roofing

Arizona roofing contractor

Marketing and lead-gen site for a GAF Master Elite contractor across nine Phoenix-metro and Tucson cities. Four service verticals, per-city pages, and a quick-estimate flow that returns a satellite-measured quote in under a minute — no signup.

  • Next.js
  • Local SEO
  • Vercel
The Kind Mind✦ ✦ ✦
Bay Street Theater · Inaugural
Dear Social Media
Aug 14
LaunchingNonprofit

The Kind Mind

Growing kinder minds through arts education

Brand and site for an arts-education nonprofit bringing theater into schools. Full program catalog — student matinees, workshops, original student works — plus the advisory board and a donation path routed through Every.org.

  • Next.js
  • Donations
  • Vercel
Second SetEst. International
The season
Cats3 Tony Awards
SuffsCo-Producer
Suffs (Tour)Coming soon
In DevEditorial

Second Set

A producer's portfolio for industry insiders

Portfolio for an international theatre and music production company spanning Broadway, the West End, and touring. Built for co-producers, investors, and press — a season carousel, a now-playing module, and a production archive with per-title credits and status.

  • Next.js
  • Editorial
  • Vercel
Tech stack

Every piece chosen
on purpose.

No accidental dependencies, no framework of the month. This stack is picked for speed, cost, and the fact that someone has to maintain it after launch.

Frontend

  • Next.js
  • React
  • Tailwind CSS
  • shadcn/ui

Languages

  • TypeScript
  • SQL

Backend & data

  • Node.js
  • Express
  • PostgreSQL
  • Neon DB
  • Upstash
  • Prisma

Platform & AI

  • Vercel
  • Resend
  • Claude API

Dev tools

  • Git
  • Docker
  • GitHub Actions

100% Vercel-consolidated infrastructure

Zero AWS dependency. Neon for serverless Postgres, Upstash for Redis caching, Resend for transactional email — one bill, one dashboard, one place to look when something breaks.

HIPAA BAA ready

Jace Iwen

Software engineer

Experience
20+ yrs
Shipped
3+ products
AI stack
Claude
Based
Phoenix, AZ
Availability
Open
About

Software that actually ships.

Twenty years of enterprise software engineering — large-scale backend systems, platform work, and full-stack SaaS. I bring the discipline that comes from operating at scale, with the speed and ownership of someone who has to live with the decision.

Right now I'm building RoofMarshal, an AI CRM for roofing contractors, and AirRecon, aerial roof estimation via EagleView and Google — both on a fully consolidated Vercel stack.

Great software sits at the intersection of clean code, thoughtful UX, and a real understanding of the business it serves. Miss any one of the three and you get something that demos well and dies in production.

  • Full-stack development, 0 to production
  • AI product architecture & implementation
  • HIPAA-compliant healthcare systems
  • SaaS billing & multi-tenancy
  • Maintainable TypeScript codebases
  • Product thinking, not just code output
Let's build something

Have a project
in mind?

A new SaaS product, an AI integration, or a system that needs a rebuild — tell me what you're working on and I'll tell you honestly whether I'm the right fit.